A selection of campaign and research prokects from my Advertising & Public Relations coursework at UNC-Chapel Hill. Click through each presentation below to see the full work.

Naismith Awards PR Campaign: a public relations campaign built to grow participation in the Naismith Awards fan vote, using social-first tactics and earned media angles to drive engagement from college basketball fans.

Neutrogena Research Campaign (MEJO 379): I served as Project Co-Creator and Idea Generator for our final campaign revitalizing Neutrogena’s brand appeal among Gen Z. Our team conducted qualitative interviews, a focus group, and a survey of 133 UNC students, and I helped craft strategies like AI-generated skincare kits, a “Glow Up” app, TikTok influencer collaborations, and a rebranded SPF line.

Swiss Miss Advertising Campaign (MEJO 371 Advertising Creative): our final creative campaign repositioned Swiss Miss hot chocolate for Gen Z — from strategy and insight development through creative concepting and full campaign executions designed to make a nostalgic brand feel current.