Last summer I worked as a Marketing & Advertising Intern at AGA Retail Advertising, where I helped manage social media strategy and content creation for a roster of retail, nonprofit, and energy clients. My work spanned content calendars, copywriting, feed design, and campaign planning — from scheduling and designing Instagram content to building out a full ad campaign concept and tracking performance through analytics. Below is a sample of the client accounts and campaigns I contributed to.
Heart Gallery of Broward County is a nonprofit dedicated to finding adoptive families for foster youth. I created and scheduled feed content, designed holiday and awareness graphics, and managed the account day to day.
Little's Photography is a Fort Lauderdale portrait studio. I managed the studio's Instagram, creating and scheduling content that showcased senior portraits, family sessions, and behind-the-scenes studio work.
Hope Gas is a West Virginia natural gas utility celebrating 125 years of service. I created and scheduled content covering community events, utility assistance programs, and brand campaigns across the company's social channels.
Tim Graboski Roofing is a South Florida roofing contractor. I managed and scheduled Instagram content, including drone project showcases and service highlights, and helped develop the brand's ad campaign concept.
Marketing Materials
Beyond day-to-day social media management, I contributed to campaign planning and analytics that shaped client strategy.
Safety Tip Tuesday Reel Campaign
Safety Tip Tuesday, an Instagram reels campaign for Hope Gas: we created a weekly reels series starring Blue, the Hope Gas mascot, who shared a new safety tip each week in a fun and engaging way. The series gave the utility a friendly face and drove consistent engagement on Instagram. Watch the reels below.
Graboski Presentation
Our intern team developed a full campaign concept centered on Graboski's identity as a family-owned business. I helped brainstorm the strategy and creative direction, and several of our ideas were ultimately implemented by the client. Click on the presentation below to see the full the campaign.
Hope Gas Analytics Report
I led the development of a quarterly analytics report for Hope Gas, using Google Analytics to evaluate digital performance and identify key trends across the brand’s channels. I translated the data into actionable insights that helped shape the client’s Q4 marketing strategy. Click the report below for a full-screen view.
